Introducing My New Venture | Brand Marketing & Social Media Consulting

I’ve been working as a consultant on the side for a while now.  Specifically, I focus on brand marketing and social media strategy.  Since I’ve taken Girl Meets Party full-time and streamlined its services, consulting has taken a larger role.

How do I define consulting?

I view consulting as a pop-in team member.  To me, a consultant is a freelance friend with a unique set of skills you or your business is missing.  They’re an expert and a trusted advocate on your team.  A consultant is also someone you can call on anytime your business needs a fresh set of eyes.

What do I offer that’s different than the rest?

I specialize in brand marketing & social media strategy.  Also, I have a super unique set of skills because I worked in corporate brand marketing for 10 years and I’ve built my own blog & social media account as an influencer.  I understand the business from both sides, which makes me uniquely positioned to step into a business, assess the business and tailor an appropriate game plan.

Aside from my business background, my personal skillset makes me an ideal team player.  I’m a strong listener, highly efficient and uber focused.  As a goal-oriented leader, I’m dedicated to tight KPIs and timelines.

Who are my clients?

Good question!  In short, a variety of people.  I work with small business owners that range from just starting out to in business for 25+ years.  When I work with corporations, it’s all about sharing intel on how to work with influencers.

Why am I offering consulting services?

It has been a natural transition.  When I started 3 years ago, I was hyper-focused on one business need.  For me, it didn’t work.  It was too myopic.  So, I let go and started with the blog, which then grew into event planning.  I’ve been fortunate to grow Girl Meets Party as an influencer as well so I can work with brands again.  Now that I’m no longer with a corporation, I can work with any brand that fits my vision.

Our realtor reached out for help on her instagram page a while ago.  Working on her business made me realize I love consulting.  I really enjoy stepping into a business, coming up with creative ideas and brainstorming a way to seamlessly bring them to life.  That project led to another.  And then another. And then another, and here we are!

How can we work together?

Very easily, actually!  I have all of the details on my services page.  If you’re a small business owner, I can refresh your branding visually and from a communications perspective.  If you haven’t dug into social media yet, now’s the time!  It’s only getting more popular.  My job is to make you a little uncomfortable for optimal impact.  I’ll design a strategy for you that’s on brand, feasible to execute and relevant to your consumers.

If you’re a corporation, let’s chat influencers!  Influencers are the new way to market to your consumers and the category is still very much uncharted waters.  As a previous corporate marketer, I clearly understand the trials and tribulations of an established brand.  However, I’m unique in that I also understand how to approach a problem as an influencer.  Contact me to train your team or develop an influencer strategy for your business. So what do you say?


Meet Jen

I’ve always had a love affair with creation. Since I was a child, I handmade my gifts or combined toys to design something new. Fast forward twenty years, and I’m still making my gifts every holiday and designing new ways to do things.


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In order to grow my small business, I earn revenue in a few different ways. I publish sponsored posts from time to time, which are always labeled. Sometimes I earn an affiliate commission on the sales of products or business resources I link to. I only feature items I genuinely love and want to share. Thank you for reading and supporting my small business!